6. How sexy is your blog?

A blog is to a company website what a two-piece bikini is to a three-piece suit: the sexiness depends on how much skin you're showing.

In other words, your blog can be sexy, provocative, chatty, witty, shocking (but within reason), literary, brilliant, innovative, etc.

The traditional website cannot be like that. It has to look "professional" (translation: boring).

The key to success in blogging is to share valuable and relevant information with readers.

No hype, please. State the truth, and make it entertaining. You'd be amazed how many people will appreciate your candor and honesty.